Fleet focus for BP Pulse as it stops selling EV chargers to consumers

BP Pulse has announced it will stop selling its electric vehicle (EV) home chargers directly to consumers, instead deciding to focus purely on the fleet market.

It will now concentrate its efforts towards on-the-go, destination and fleet charging, saying it remains “fully committed” to equip the UK with a world-leading network of EV chargers.

This includes plans to increase its rapid and ultra-fast charging network fivefold by 2030, which includes the installation of hundreds of charging hubs.

Akira Kirton, vice president at BP Pulse, said: “BP Pulse is committed to delivering the world-class charging infrastructure the UK needs, but to do so we must ensure we are fully focused on the areas in which we believe we can make the greatest impact. 

“By discontinuing our direct-to-consumer offer, we will be able to devote our full attention to providing the best possible EV charging offer for electric vehicle drivers and EV fleets”

The company said it will continue to support consumers who have already purchased BP Pulse home-charging units, including honouring the full, three-year warranty period and completing installations.