Mach 1 Couriers has launched a new brand – Absolutely – which will now become the holding name for all of the company’s courier businesses, including A to Z Couriers and Pink Express.

The announcement follows the company’s recent acquisitions of Creative Cars and Couriers, and Destinations Green.

Jeremy Thompson (pictured), managing director of Absolutely, said: “I am delighted that the first class service and in-depth expertise we possess across our businesses can now be reflected in one all-embracing brand.

“We are taking this opportunity to further tailor our business to the convenience and benefit of our customers and I’m really looking forward to expanding the brand even further in the next few years.”

The family run business has a turnover of more than £20m and employs some 150 people across its four London locations. Following the recent acquisitions, Absolutely now operates more than 100 cars and 150 couriers serving more than 5,000 corporate accounts ranging from well-known fashion brands to law firms.