North Yorkshire County Council have adopted Ctrack vehicle tracking to target road safety and efficiency.

Ctrack by Inseego will be used to monitor the council’s fleet of 400 cars, vans and minibuses and will help to ensure the safety and well-being of drivers, passengers and other road users, as well as contribute to improving the efficiency of its fleet.

Fleet management officer at North Yorkshire County Council, Gary White, said: “Our aim is to continually improve our fleet safety and efficiency, so we needed an advanced telematics system that would support these objectives.

“We have worked closely with the team at Ctrack to develop and implement a solution that will provide us with added insight, while engaging directly with the driver to encourage responsible driving.”

The solution includes an in-cab driver feedback device and driver ID, along with a driver app (Driver Mobi).

A fleet of 85 minibuses will also be fitted with CANbus integration to capture and report on a wide range of information including fuel usage (MPG), odometer reading (ODO) and engine performance.

Cerena Butterworth, the council's team manager for No Wrong Door’s East Hub, said: “Our team at Stepney Road Children’s Home was initially anxious about the vehicle tracking being fitted, but their concerns have been unfounded and they have embraced the technology. It has created an air of competition, with staff regularly checking the Driver Mobi app to check their score and we have a trophy that is awarded to the best driver at team meetings. It has already fulfilled the purpose of promoting road safety.”

Steve Thomas, managing director of Ctrack by Inseego, said: “We’re delighted that the Ctrack system is already having such a positive effect on North Yorkshire County Council’s road safety campaign. The Ctrack solution has been designed to meet the varied and often complex requirements of large council fleets. The combination of our advanced yet easy to use software, in-cab driver feedback and driver apps helps councils deliver the benefits they require from telematics.”