Halfords launches driver safety initiative with Webfleet

Using Webfleet connected fleet management technology, Halfords has launched a major driver safety initiative.

The solution is being installed across the Halfords fleet of 700 vans, which deliver mobile tyre services, including fitting and tyre repairs, to thousands of customers every day.

“With such a large fleet, it’s critical that our technicians out on the road are driving responsibly and respectably at all times,” explained Karl Baker, operations director at Halfords Mobile Expert.

“Webfleet has enabled us to bring all our tracking and driver management tools together into one easy-to-use system. The technology has been configurable to our needs, which has made the switchover seamless.”

The company will be using Webfleet’s OptiDrive driver behaviour functionality to reduce speeding and other unsafe driving events, such as harsh braking or cornering.

OptiDrive scores will be used to incentivise and reward safe-driving technicians - and to help those that fall below a set standard to improve, through driver training.

“We are also aiming to cut fuel spend by reducing idling time and to keep a lid on insurance premiums and excesses by sharing demonstrable proof of safer driving with our insurers,” added Baker.

Webfleet’s integrated CAM 50 road and driver-facing cameras are also providing insights. The AI-enabled technology is being used to track mobile phone usage and risky driving behaviour, alerting technicians in real time to safeguard them from potential accidents.

“We’re delighted to see Halfords put their trust in Webfleet to deliver real, tangible results,” said Beverley Wise, Webfleet regional director for Bridgestone Mobility Solutions.

“Protecting a brand extends out from product conception all the way to delivery - including respectful and safe driving. This combined video and driver behaviour solution is a win-win, helping to protect both drivers and brand reputation.”