Lightfoot launches in-cab camera solutions for fleets

Lightfoot has launched a package of in-cab camera solutions, Lightfoot Vision, to deliver an all-in-one driver safety package for fleets.

Designed to build on Lightfoot’s driver-first approach, which encourages fleet vehicle users to adopt smoother, safer, and less polluting styles of driving through in-cab coaching and rewards, Lightfoot Vision helps protect drivers in the moment by actively detecting distracted driving.

Utilising artificial intelligence (AI) and machine vision, the video telematics system alerts drivers to behaviours that could lead to an accident - such as failure to wear a seatbelt, use of a mobile phone, eating and drinking while driving, or smoking/vaping on the go.

Ranging from basic road-facing cameras to advanced driver-facing dash cams, Lightfoot Vision can also be used to capture instances of harsh driving and cornering, speeding, idling, and events where drivers receive a Lightfoot penalty, with footage available to view through the Lightfoot portal.

Paul Hollick, managing director of Lightfoot, said: “This is something that we’ve been working on for a while, as our customers have been calling for dashcams to become a central part of the Lightfoot fleet management system.

“The introduction of Lightfoot Vision’s in-cab camera suite takes our ability to positively influence driver behaviour for the better to an entirely new level.

“It enables fleets to operate in a safe, efficient, and socially responsible way, where driver self-management, aided by nudge technology through our in-cab telematics devices, instantly and sustainably improves driving behaviour – removing the need for costly training and time-consuming data analysis at the same time as improving customer service.”

The system uses AI to review footage and alert fleet managers to events that require further investigation.

Scanning through thousands of hours of footage in seconds, the technology removes the need for fleet managers to take a look at every driving event recorded by the cameras, says Lightfoot.

In situations where an incident has occurred, Lightfoot Vision provides video evidence, building a picture of events leading up to and during a collision.  

Hollick continued: “By incentivising drivers and utilising cutting-edge technology that supports and protects them, we are creating a package of prevention that minimises the potential for at-fault accidents, while giving undisputable evidence to fleet managers to counter insurance fraud.

“That’s vital as today’s near miss could be tomorrow's serious and costly incident.

“By understanding where fleet risk exists, and giving drivers the tools to reduce that, we can minimise the impact of poor, distracted, or inefficient driving, saving time, money, and lives.

“In addition, fleets using the Lightfoot system should also see a further improvement in MPG – or an extension of range in EVs – so we’re ensuring all bases are covered for optimum performance.”