Every Jaguar and Land Rover model range launched from 2020 will offer electrified option

By Matt de Prez

7 September 2017

Jaguar Land Rover has made a commitment that from 2020 all its new vehicle ranges will be available with electrified powertrains.

The company made the announcement at its inaugural Tech Fest, which is open to the public between September 8 and September 10 at Central Saint Martins, University of the Arts London

New electric models from Jaguar’s past, present and future are on display, highlighting the brand’s electric intentions.

Dr Ralf Speth, Jaguar Land Rover chief executive officer, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles. Our first fully electric performance SUV, the Jaguar I-Pace, goes on sale next year.”

At the event is the debut of the Jaguar Future-Type, a vision for the car of 2040 and beyond. The fully autonomous virtual concept explores mobility for the connected world of tomorrow, where vehicles could be shared not owned.

Jaguar Land Rover says with Future Type’s interface you can separately access your different digital orbits of work, family or play, dialling up what you do need, and dialling down what you don’t.

At its heart is Sayer – a voice activated steering wheel that will be able to carry out hundreds of tasks. The advanced speech recognition software will allow it to answer questions, connect to the news, organise travel and select entertainment.

According to the manufacturer it is not just the ‘key’ to your car, it’s your membership card for an on-demand service club which offers either sole ownership or the option of sharing the car with others in your community.

Also on display is the electric Jaguar E-type Zero. Acclaimed by Enzo Ferrari as “the most beautiful car in the world”, the E-type now features electric power for the first time.

E-type Zero is based on a 1968 Series 1.5 Roadster and features a cutting-edge electric powertrain for 0-60mph in just 5.5sec. It was engineered by Jaguar Classic at the company’s new Classic Works in Warwickshire, UK.