Audi is now taking orders for the new e-tron, its first fully-electric model, which is set to rival the Jaguar I-Pace and upcoming Mercedes-Benz EQC.
With the plug-in grant, the five seat SUV costs from £67,990.
The e-tron has a maximum (WLTP) range of 241 miles and can recharge to 80% capacity in 30 minutes, using a 150Kw fast charger.
There are charging points on both front wings to provide maximum convenience.
It uses a 95kWh battery and two electric motors, providing all-wheel-drive and acceleration from 0-62mph in 5.7 seconds.
The interior features the same twin-screen setup that debuted in the new A8, reducing the number of physical buttons.
The Audi Smartphone Interface, Audi Phonebox wireless charging, MMI navigation plus and internet-based Audi connect infotainment services are included, as are assistance systems including the Audi Parking System Plus with 360-degree display and rear-view camera and Lane Departure Warning.
Air suspension is also fitted as standard, along with 20-inch alloy wheels and LED headlights.
Launch Edition cars cost from £82,240 (ex grant) and are fitted with 21-inch alloy wheels and intelligent Matrix LED headlamps.
The e-tron’s conventional door mirrors also make way in the Launch Edition for camera-based units that transmit images of the driving environment to two OLED interior displays.
The first 30 e-trons – in Edition 1 spec - have already been reserved by prospective buyers, who placed an early deposit under the Audi UK deposit scheme.
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Matt has been an automotive journalist for eight years. As senior staff writer he is responsible for the automotive content on Fleet News and also contributes to Automotive Management. Prior to this, Matt worked in the automotive industry for 10 years.
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