Peugeot launches new logo to reflect shift upmarket

Peugeot has revealed a new brand identity and launched a new logo that celebrates its heritage and signals a shift upmarket.

The first car to wear the badge will be the new 308, which is expected to launch next year.

The logo features an all-new take on the Peugeot lion, with a roaring lion’s head inside a new Peugeot coat of arms. The emblem has been created to acknowledge the French car maker’s evolution as a brand, its model line-up and its continuing transition to electrification.

Peugeot has committed to offering an electrified variant across its entire model line-up by 2025.

Julie David, managing director of Peugeot UK, said: “A new logo and brand identity are significant developments for any marque, let alone Peugeot, who has a history spanning more than 210 years. The new logo reflects our changing model line-up and new philosophy around living in the moment, and we are very excited to showcase both the logo and the brand identity to our customers this year.”

It’s the 11th update to Peugeot’s logo since the brand launched in 1850 and will be accompanied by a new ‘Lions of our Time’ advertising campaign.

Peugeot expects all its dealerships to be rebranded by 2023.