Chris Brownridge named new CEO of BMW Group UK

BMW Group UK has announced that Chris Brownridge, current BMW sales director, will take over the role of chief executive officer from July 1.

He will replace Graeme Grieve, who is retiring after a career spanning more than 30 years with the BMW Group in a variety of roles around the world.

Julian Jenkins, currently Rolls-Royce regional director for the UK, EU, Russia and Central Asia, will fill the BMW sales director position vacated by Brownridge.

Jean-Philippe Parain, head of customers, brands and sales for Europe, said: “We would all like to thank Graeme for his hard work and dedication and the drive he has brought to his numerous roles over many years.

“As the UK chief executive officer since 2014, he has overseen the company at a time when there has been significant change in the motor industry, but he has ensured that we have strengthened the position of both the BMW and MINI brands. We wish him a very happy and fulfilling retirement.

“Chris Brownridge is an exceptional successor and I know that he will build on the great work that Graeme has done over the years.”

Brownridge has been the BMW UK sales director since January 2018 and before that was the Mini regional director for UK and Ireland.

He has held various other senior positions in the marketing and sales division and brings with him a significant depth of knowledge and experience, said BMW.

He said: “I am truly proud and honoured to be taking over this role from Graeme.

“We have a high-performance team in place and an impressive array of models coming to the market in the near future and beyond.

“It’s a pivotal time for the entire industry as we become ever-more electrified and, as a sustainability leader, BMW Group is well placed to make the most of this opportunity.

“I am looking forward to leading the organisation at such an exciting time.”