Fleet and Asset management software company Jaama has appointed Alex Roach as its new customer services manager.

Roach has joined Jaama after 16 years with a Nottingham-based software company where he started in sales before moving into customer service and latterly headed up customer technical support and quality assurance.

Roach said: “At Jaama my main objective is to ensure that the quality and levels of service that we provide to all customers exceed expectations. I will be working closely with the customer services team and other areas of the business to ensure that our processes, governance and compliance levels provide the core foundations of the required service delivery model.

“I was drawn to the challenge due to the company’s customer focussed environment, while being a fast-growing, forward-thinking company. I’m excited about helping improve the customer experience internally and externally.”

Martin Evans, Jaama managing director, said: “Customer service will always be a key focus for Jaama and the recruitment of Roach with his proven experience in the field reinforces this commitment.”