Fraikin has welcomed James Walker and Danny Alexander into two newly-created roles to support ambitions growth plans ahead of its 40th anniversary in the UK market.

Walker has more than 18 years’ experience, most recently as a sales director with Ryder.

Walker said: “With the commercial vehicle and supply chain market moving towards new vehicle technologies, increasing data integration and changing regulatory environments, this was a fantastic opportunity to play a leading role in what is an extremely exciting time for the supply chain sector.”

Alexander spent five years in management consultancy with, PA Consulting Group and Adam Smith International.

In his new role he will identify areas where positive change can be made to the business, focusing on new initiatives aimed at unlocking additional customer value.

Alexander said: “The commercial vehicle and logistics industry faces a huge amount of change over the coming years and I felt this was a genuine opportunity to join a forward-thinking business where I could make a real difference.

“Part of my role involves looking closely at the longer term technological changes that will affect the automotive sector, such as automation, and how we maximise its potential in a way that’s right for Fraikin and our customers.

"Another area of focus is the way customers and suppliers interact with Fraikin as we become an ever more online world, and the opportunity to achieve cost savings and efficiency gains for our customers in the process.”

Both Walker and Alexander will be based at Fraikin’s head office in Coventry, reporting directly to chief executive Ed Cowell.