Iveco Retail, the Iveco-owned dealer group in the south east, has appointed Dameon Grove as its new general manager.

Grove started his career as an apprentice commercial vehicle technician in 1990, and prior to joining Iveco Retail he worked at Ryder as location manager for its Oldbury depot – responsible for the largest fleet and the largest team within the company’s UK branch network.

In his new role he is responsible for full service locations in Croydon, Farnborough, Hayes and Reading.

Grove plans to spend his first six months splitting his time equally between the four dealer sites, with longer term plans to base himself from Hayes by the end of 2019.

He said: “My passion has always been within dealerships, and it was clear to me very quickly that Iveco Retail had huge potential to grow.

“Take Reading for example; we’re close to an established CNG refuelling facility which means local operators are ideally positioned to take full advantage of the Iveco Natural Power range.

“Plus, with Croydon and Hayes, our closeness to London means alternative fuels is a hot topic with customers – particularly on the back of the multiple supermarket trials currently underway with the Stralis NP.”

The four Iveco sites hold the status of Iveco Truck Stations – part of a network of 250 specialised dealers across Europe offering advanced heavy truck expertise.

Grove will report to Stuart Webster, Iveco UK & Ireland business director.