Taylor replaces Druce as new boss of Citroen UK

Greg Taylor, who previously held the role of UK managing director at Fiat and Abarth, has been appointed managing director of Citroën UK.

Clare White, meanwhile, has been named as the brand’s new marketing director. Both appointments are effective immediately. 

Taylor has a long association with Stellantis brands in the UK. He joined the Jeep and Chrysler brands as an undergraduate, before progressing through the organisation, holding various sales and operational roles at Fiat, culminating in leading the national sales organisation.

Following this, he transitioned into a central group function role, responsible for sales planning and logistics for the FCA brands in the UK while also taking responsibility for the Ireland business as managing director FCA Ireland DAC, before becoming managing director at Fiat and Abarth in 2021.

Taylor replaces Eurig Druce as managing director, who has been appointed to the new Stellantis network operations director position. Taylor will report to Paul Willcox, managing director, Stellantis UK

Taylor holds an MBA from the University of Turin and a business and management degree from Aston University.

In his new role, Taylor will spearhead the continued electrification of the Citroën brand in the UK as it electrifies its entire range by 2025, including the UK launch of New ë-C4 X in 2023.

White has previously held a variety of roles at Vauxhall since joining in 2012 including marketing and programmes specialist, Network Q marketing manager, fleet communications manager and national brand manager – used vehicles, before being appointed head of marketing communications in February 2020.  She replaces Nicola Dobson at Citroën UK.

In her new role, White will oversee Citroën’s electrification strategy in the UK. Taylor said: “Clare brings a wealth of experience to the team and I’m excited to be working with her.

“This is a pivotal time to be joining Citroën UK as we move forward with our electrification journey and continue to be a bold and audacious brand that truly cares for people and planet.

“I look forward to building on the energy and drive that Eurig has created within the brand, and I want to wish him all the best in his new role”.