Škoda has launched an Amazon car showroom featuring real-time new car stock availability, enabling UK customers to request a test drive and explore finance options.
The online Škoda showroom showcases the brand’s complete model range, from the compact Fabia supermini to the Kodiaq SUV, as well as Škoda’s fully electric models, including the new Elroq and Enyaq.
The manufacturer says that the move comes on the back of a survey it commissioned, which showed that almost half (47%) of potential customers value being able to research from home when buying a new car.
Matthew Bowden, director of Škoda UK, said: “Online browsing and research are part of everyday life, which is why we’re so excited to launch the Škoda showroom at Amazon.
“It gives prospective customers more opportunities to find their next car and see where it’s available, all from the comfort of their home.”
Customers start their journey at the Amazon.co.uk site or via the Amazon app on their smartphone or tablet.
Once they have compared features and found their Škoda model, they are connected to their preferred retailer who they can visit to arrange finance, agree any part-exchanges and set a collection date.
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Gareth has more than 20 years’ experience as a journalist having started his career in local newspapers in the 1990s. Prior to joining Fleet News in 2008, he worked in the public sector as a media advisor and is currently news editor at Fleet News.
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