Asset Alliance expands fleet stock with £35 million investment in Mercedes-Benz

Asset Alliance is expanding its vehicle stock with a £35 million order of more than 430 Mercedes-Benz trucks from City West Commercials.

All of the new vehicles are Actros models – a mix of tractor units and rigids including reefers – and 80 are already with customers. The rest will be delivered throughout 2018.  

Managing director of Asset Alliance, Dave Potter, said: “Mercedes-Benz is an aspirational product to drive and the feedback we have from our customers about the fuel-saving and performance means we want to offer more customers the opportunity to have these vehicles on their fleets. 

“We have worked closely with City West Commercials to make this happen and it has been a very successful experience. It has been a huge investment for us, and also one of the largest orders in any one year for City West.”

Based in Wolverhampton, with depots in Ringwood, Hampshire and Newmains in Scotland, Asset Alliance uses its own funds to provide a wide range of multi-brand commercial vehicles to customers across the UK, offering contract hire, finance, rental and leasing.

Paul Ridout, City West Commercials truck sales director, said: “The latest order demonstrates a real commitment to high quality service and for such a young company in the market, it’s clear to see that the team has a real dedication to providing an excellent vehicle leasing experience for its customers.”