Isuzu UK is expanding its dealer network with the appointment of 20 new retailers ahead of the launch of its new D-Max pick-up truck.

Ten new dealers were appointed in 2020 and a further 10 are expected in 2021 to increase Isuzu’s network coverage and maintain service levels.

William Brown, managing director at Isuzu UK, said: “We’re delighted to be welcoming such a large number of new dealerships into our network as we drive to enhance our sales and aftersales operations in all corners of the UK.

“With the growing popularity of pick-ups, and news of the launch of our All-New Isuzu D-Max, we have seen a significant increase in interest to represent the Isuzu franchise.

“Many of the new franchises are well-established and widely recognised names, and their experience will add great value to our business. We have highly ambitious sales targets for the next couple of years and welcome conversations from enterprising dealerships who are up for the challenge and are interested to find out more about our exciting plans”.

The new recruits comprise of single site franchises and dealer groups with a broad mix of passenger car, commercial vehicle and agricultural backgrounds, To date, the new names include Halliday’s of Bushmills (County Antrim), Blackshaws (Alnwick), Sherwoods (Tyne & Wear), Equi-Trek (Sheffield), Unity Oxford, Croydon Isuzu, Cawdor Cars Llanelli (Carmarthenshire), R W Crawford (Billingshurst), Pentraeth Isuzu (Anglesey), Gallaghers of Sandycroft (Chester) and Hunt Forest (Blashford).

The all-new Isuzu D-Max has already been named 2021 Pick-Up of the Year by 4x4 Magazine and, thanks to its even stronger chassis and intelligent new ADAS safety systems, it has become the first pick-up to achieve the maximum five-star rating in the latest Euro NCAP tests.

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