Polestar will double the number of dealerships it has in the UK over the next 18 months, in line with its growing model range.
The electric car brand currently operates nine Spaces in the UK, all set up to support its direct sales model.
As part of the expansion, Polestar will move to a 'non-genuine' sales model, where its UK retail partners will be able to actively sell from each Space.
Matt Galvin, managing director of Polestar UK, said: “Expanding our retail operations with new and existing partners will enable us to reach more customers. Through these partnerships and expansion, we will capitalise on our strong brand and growing model line-up.”
Customers will still be able to configure and order their Polestar online, as well as through the expanding network of Polestar Spaces.
Galvin added: ”We have delivered more than 30,000 Polestar 2 electric fastbacks to our UK customers since we launched in 2020. The development of our sales model and expansion of our retail footprint is a natural step to continue building upon the strong Polestar brand position particularly with deliveries of our two new luxury electric SUVs Polestar 3 and Polestar 4 starting.”
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